Rewire - Making work work
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Rewire believes in workable and sustainable work as the basis for employee wellbeing. Rewire is committed to organisations, executives and teams who want to create a sustainable work environment in a world where mental wellbeing is increasingly challenged. Their integrated and evidence-based approach guarantees results. Choosing Rewire is taking the step towards a healthy and inspired working environment. Because healthy employee well-being contributes to a sustainable business.
To help establish their presence in the market of work and organizational psychologists, Rewire asked Studio WillemsPeeters to come up with a compelling story and visual language that sets them apart from their competition.
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Studio WillemsPeeters created a logo that visualizes the shift companies have to make by putting the emphasis back on 'we' (work as a team creates better results) instead of 'I'. This was visually translated by moving the dot from the 'i' towards the 'w' in the logotype.
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In our search to stand out from the competition, we've embraced a fresh visual language featuring hand-drawn illustrations. While many competitors remain entrenched in dated stock imagery of business meetings, Rewire takes a unique and universally understandable approach. Our quirky characters simplify complex aspects of working in a business environment, providing a refreshing and engaging experience unlike any other.
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The vibrant identity of Rewire springs to life across a diverse array of assets.
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