Obumex — Rebranding a design reference

Obumex is a Belgian family business with over 60 years of design tradition. The company has its roots in the design of timeless kitchens and interiors. Obumex works with international top designers (John Pawson, Joseph Dirand, Gilles et Boissier, Bruno Moinard,…) to develop their exclusive signature kitchens collection.

Based on a deeply rooted passion for excellence, Obumex designs every aspect of your home around you. Created with the finest and most durable hand-picked materials, their interiors add lasting elegance to your way of living. Whether it is your kitchen, living room, bedroom, working space, or even your terrace and garden… Obumex can add magic to your home environment by giving it that distinctive ‘Obumex touch’.

This new communication platform positions and confirms Obumex as the top in the world of interior design, with intensified attention to our deeply rooted craftsmanship and our outspoken vision on durability in materials and purity in design.

The new communication platform 'refined by nature' positions and confirms Obumex as the top in the world of interior design, with intensified attention to our deeply rooted craftsmanship and our outspoken vision on durability in materials and purity in design.

'We were immediately on the same wavelength with Studio WillemsPeeters. In two words they understood where we wanted to go with our new brand communication. The result? A fresh and contemporary communication with an edge. Exactly what we needed!' — Thomas Ostyn, CEO Obumex