Studio WillemsPeeters for Radix

Radix — AI powered software

Radix is an artificial Intelligence agency. Radix invents, design and develops AI-powered software. Together with their clients, Radix identifies which problems within organisations can be solved with AI, demonstrating the value of Artificial Intelligence for each problem. Studio WillemsPeeters developed a new communication concept that is memorable and easy to implement within the existing brand's identity.

The logo, tagline and blue colour were designed earlier by Skinn Branding Agency. Next to defining a new typography, Studio WillemsPeeters was asked to define a clear communication message and to develop a new visual language that differentiates them from their competitors. Together with illustrator Nata Schepy (Hungary) we created a set of illustrated images to give artificial intelligence a human centric identity. We preferred to set the focus more on the benefit of artificial intelligence for a variety of different businesses, rather than explaining the full technical process behind artificial intelligence.

We developed a full set of visual assets and brought them together in a simple online visual brand portal.

Next to the new communication concept, we have created a full set of applications.

For this case presentation we left out the Radix logo, since the design of it is not our work.

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