We specialize in building brand identities, by working with clients early on to help them define their brand, and partnering all the way through execution across all touch points. We believe that a successful relationship is born out of collaboration and partnership with clients. Listening to them carefully and digging deep to understand their objectives and audience. We’re in constant pursuit of differentiation. We want our clients to stand out, not just fit in.

We have a selected network of expert individuals who we work with to meet the specific needs of a project, including writers, strategists, photographers, animators, filmmakers…. This approach allows us to stay nimble while delivering top-class creative work.

Portrait of Jelena Peeters

Jelena Peeters

Antwerp
jelena@willemspeeters.com

Jelena Peeters is a former long-track speed skater from Antwerp. Jelena participated in 2014 in her first Olympic Games in Sochi (RU). At her second Winter Games in PyeongChang (KOR) she gained a tenth place in the 5000m. Jelena Peeters holds a Master’s degree in graphic design from the Royal Academy of Fine Arts in Antwerp. She has worked as a designer at EDHV(NL) and Studio Kluif (NL) where she won a silver European design award.

Portrait of Henk Willems

Henk Willems

Ghent
henk@willemspeeters.com

Henk Willems has worked 20 years as a creative/design director (Duval Guillaume & Duval Branding) on large-scale branding programmes for destinations, corporations and organisations, with brand identities including Opera District Dubai, Exact Software, Mio, Deme, Avignonesi and InBev. Henk holds a Masters Degree in Graphic Design from Luca Arts in Ghent. His work has received numerous awards from Rebrand100, Design from the Best, Transform Awards, ….. Henk also lectures design at Artevelde Hogeschool in Ghent.